Wednesday, March 7, 2018

Event Venue:

33 Tehama, San Francisco, CA

San Francisco, CA

3:30 pm - 4:30 pm

Technology Property Tour

4:30 pm - 5:00 pm

“My Business Needs Help With…”


We’ll have a whole-room session for 30 minutes where anyone who attends can raise a hand and ask a general question that they need the group’s help with —finding a vendor, thinking about strategy, testing pricing, getting quick feedback, proposing collaboration, finding resources or anything on their mind. Moderators will reserve the right to edit, cajole and limit self-serving or unfocused rambling so the group can productively use the time to connect and share needs and ideas.

Moderator: Jim Kjolhede, President, Satteron Enterprises

5:00 pm - 6:15 pm

Opening Night Reception

Thursday, March 8, 2018

Event Venue:

Mission Bay Conference Center
1675 Owens Street

San Francisco, CA 94158

8:00 am - 9:00 am

Networking Breakfast 

9:00 am - 10:00 am

Revenue and Investment Opportunities in Short Stay Housing


Well-capitalized companies with new names are creating “synthetic” or “derivative” real estate opportunities in traditional multifamily. These companies are creating daily, weekly and monthly opportunities to re-sell unoccupied inventory in different marketing channels with different economics. Owners can now profit from directly renting units, from third-party rental or from residents renting their units out. Some models support and extend traditional corporate housing, some are entirely new kinds of living. With a California judge dismissing the AIMCO suit versus Airbnb, expect to see more apartment owners looking at short stay housing as a potentially higher and better use of their inventory. We’ll ask the new experts to explain the financial benefit of their models, their growth trajectories and how owners are currently working with them to increase NOI.

Nancy Allen, Vice President of Real Estate and General Counsel, Stay Alfred

Eric Broughton, Co-founder, ApartmentJet

Erik Eccles, CEO, Urbandoor

Jason Kamen, Director of New Market Real Estate, WhyHotel

Chris Herndon, Co-CEO and Co-founder, The Guild

Moderator: Georgianna Oliver, Founder and former CEO, Package Concierge and Vice President, Gibraltar Industries

10:00 am - 10:15 am

Networking Break

10:15 am - 11:15 am

Internal Innovators and the Multifamily Process


The new hotbed of multifamily portfolio innovation is a class of executives charged with looking at technology adoption, investment and business model differentiation. These early adopters are looking at product adoption, how to make early investments in the technologies that they see and how to navigate the risk management challenges posed by whole new classes of technology. Our panelists will illuminate their internal processes, how they allocate time and how they think about asking for resources for the new technologies that surround them. The goal of the session is for outsiders to have a better understanding of how to market, sell and implement as trusted partners within the multifamily industry.

Andrew Silverman, Vice President of Operations, Veritas Investments

Taylor Wiederkehr, Software Implementation Analyst, Alliance Residential Company

Whitney Ciraulo-Stuart, Regional Property Manager, Greystar

Moderator: Joshua Erosky, Director of Information Security and Building Technology, UDR

11:15 am - 12:15 pm

Harvard B-School Business Plans


Seventy-five percent of venture-backed businesses fail — which is better than the national average of ninety percent. Only two and a half percent of companies ever get angel funding. To help make things better for innovators, three multifamily business standouts will present and discuss the most concrete steps in business planning that are essential to long-term success. We’ve pulled three execs who attended Harvard Business School to help bring focus to the most salient points in planning a startup and in using the business planning process on an ongoing basis to:


  • Validate an idea to get you started with a new idea and committing time and energy to a hunch

  • Get funded

  • Measure success against other uses of time and capital

  • Stay focused on products and programs that drive success

  • Stay balanced through growth

  • Hire and build a team that is strong in disparate but key areas

  • Know when it’s time to find a company buyer


Andrew Beebe, Obvious Ventures

Alec Page, Associate, RETV Management

Moderator: Dana Dunford, CEO, Hemlane

12:15 pm - 1:00 pm

Networking Lunch

1:00 pm - 2:30 pm

Startup Showcase


Constance Freedman, Founder and Managing Partner, Moderne Ventures and the Moderne Passport

Heather Wallace, Senior Vice President, Sares-Regis Group

Ashley Olson, Marketing Manager, Maximus Real Estate Partners


Amenify - Everett Lynn, CEO

Banyan Water - Ian Coughlan, Business Development Manager

Caspar.AI - Dr. Ashutosh Saxena, Founder and CEO

Checkpoint ID - Ryan Antrim, Founder and CEO

Digible, Inc. - David Staley, President and Co-founder

Enodo - Marc Rutzen, CEO and Co-founder

Fetch - Michael Patton, Founder and CEO

Noticeline, Inc. - Dr. Toyin Bello, Founder, Chairman and CEO

Panoskin - Wojciech Kalembasa, Founder and CEO

2:30 pm - 3:00 pm

Caffeine Networking Break

3:00 pm - 4:00 pm

Construction Technology - the Factory and Modular Revolution


Factory-based commercial builder Katerra has raised over $1 billion in investment capital based on a $3 billion valuation. Oakland developer Rick Holliday has investors for his own multifamily construction factory called Factory OS. Factory OS says it can build off site forty percent faster and twenty percent cheaper than on-location building. We’ll look at how the application of technology is creating large investment opportunities at the core of the business, and how product vendors can participate in the rise of factory-built, institutional scale multifamily housing. We will also focus on how developers can meaningfully benefit from adopting technology-specialist GCs that can lower their price and time to completion.

Andy Ball, Partner and President, RAD Urban

Rick Holliday, CEO, Factory OS

Steve Weilbach, Vice President, GTM, Katerra, Inc.

Christopher Schmidt, Senior Modular Project Development/Project Executive, Guerdon

Moderator: Jeff Panek, Director, Development, Carmel Partners

4:00 pm - 5:00 pm

The Business of Multifamily Smart Home Access

Smart access systems and locks are an enabling technology that potentially open up apartment communities and homes not just for resident convenience. Amazon, Walmart, Safeway, FedEx, UPS and even Samsung are global brands looking to experiment with enhanced e-commerce direct to residents. This session will look at the practicalities of apartment owners doing deals with these big brands and focus on the nuts and bolts of a relationship:


  • Deal terms—who pays whom in these new relationships?

  • Operational issues—who owns the tech and keeps it working?

  • Liability—who’s responsible for failure? Who insures whom? What risks are we assuming?

  • Data ownership—e-commerce generates valuable data. Who owns it and can use it in the future? What’s the value to the property owner?

  • Legal—what’s the range of applicable law —telecom, consumer, privacy, interstate commerce, postal—and how do you integrate them into a documented relationship?

Demetrios Barnes, Operations and Business Development, SmartRent

Ian Davis, Partner, Davis Craig, PLLC

Gardner Rees, Senior Managing Director, Greystar Real Estate Partners

Ali Hussain, Chief Operating Officer, Latch

Moderator: Heather Wallace, Senior Vice President, Sares-Regis Group

5:00 pm - 5:15 pm

MTEC Startup Showcase Award Presentation

5:15 pm - 6:30 pm



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