© 2020 by JOSHUA TREE CONFERENCE GROUP

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MTEC 2020 AGENDA

Wednesday, March 11, 2020

Technology Property Tour

NEMA - San Francisco

8 10th Street

San Francisco, CA 94103

3:30 pm - 4:00 pm

Arrivals and Refreshments

4:00 pm - 5:00 pm

Property Tours

Groups of 10-15 will embark on tours for NEMA.

5:00 pm - 6:00 pm

Opening Reception

Thursday, March 12, 2020

Event Venue:

Mission Bay Conference Center
1675 Owens Street

San Francisco, CA 94158

8:00 am - 9:00 am

Networking Breakfast 

9:00 am - 9:45 am

Strategic Innovation for Multifamily Owners -> Innovation WTF

Unlike most industries, the multifamily industry has not had to innovate in order to increase revenues. This has left the industry critically short of people and capability to plan for, commit to, and execute incremental innovation in the core business of multi-family rentals. This session will focus on some of the nuts and bolts of taking in a new idea or a new vendor and making their process improvements or hardware improvements a functional piece of a multi-family operating company. We will look at where to find funding for innovation, project underwriting, project management and integration into multifamily management for the long-term.

9:45 am - 10:00 am

Networking Break

10:00 am - 10:45 am

The Next Wave of VC Investment - Deal Review

Multifamily startups have nine-figure valuations and exits in a number of different areas. These include software-as-a-service, package management, marketing services, revenue and data management, utility management and rental listing services.

This session will look at 2020 and beyond. We will ask our experts to predict the areas of greatest need, and those with the greatest investment opportunity. We will ask them to assess the latest trends and buzzwords and whether they're looking to invest in those areas. Each presenter will be asked to discuss a recent investment in the multifamily space, and how that affects their investment outlook going forward for innovations such as: Smart home solutions, access control, listing services, rental payment platforms, asset management platforms, short term rental platforms, and technology infrastructure like 5G and wireless charging will all be under discussion.

10:45 am - 11:00 am

Networking Break

11:00 am - 11:45 pm

Keynote Entrepreneurship Interview

One of the multifamily industry's great entrepreneurial role models is Lori Torres, CEO of Parcel Pending. Lori left a sweet role as head of multifamily operations for large owners (BRE, Irvine) and committed herself to creating a running a company that solves a huge problem in multifamily. Her bootstrapped initial investment parlayed into a $100 million sales to a European industrial conglomerate in 6 years. We'll hear from Lori about the good days and the bad, what Parcel Pending got wrong and right, the right kinds of partners and the leadership lessons she's still learning and sharing with others.

Lori Torres, CEO, Parcel Pending

Steve Lefkovits, Executive Producer, Joshua Tree Conference Group

12:00 pm - 1:00 pm

Networking Lunch or Conference Room Lunch Options

Short pitches by startup CEOs to investors and strategic customers. Presenters will be invited. Limited seating available for interested listeners. Topics:

  • Short-Term Rental Investments

  • Smart Home Investments

  • Marketing and Experience Concepts Investments

1:15 pm - 2:00 pm

Personal Equity Investment Strategies for Industry Executives

Multifamily properties are a low-risk, relatively high-yielding investment. Do you personally plan for your future by investing in assets that you understand so well? What’s your strategy for personally investing in your industry knowledge, experience and connections? Most of us in multifamily work contribute to the equity growth of other investors - retirement funds, high net worth individuals, stockholders in our REIT, and pension funds.

At the same time, multifamily REITs and large owners have jumped into investing in technology startups, making bold bets on the adoption of innovative new platforms that service multifamily residents and multifamily properties. Many MTEC attendees are responsible for implementing technology for their companies - but have no idea how to directly invest in these technology opportunities.

Presenters will discuss the nuts and bolts of finding property and technology investments for small investors. We’ll introduce tech investment clubs, tech funds, multifamily property syndicators and multifamily fund investment methods for investors with $5,000 to $100,000 to put to work within our industry.

2:00 pm - 2:30 pm

Networking Break

2:30 pm - 3:15 pm

5G in Multifamily - Myth-busting and Investment Opportunities

“5G” is a popular buzzword right now in real estate and Technology. As the new, emerging standard for wireless phone service, 5G fills the imagination with possibilities for future uses. These uses may include aiding with robotics, communicating with self-driving cars, telephonic medicine, and holographic display. Real estate technology analysts have been suggesting that 5G could have an crucial impact on the value of real estate going forward. This session will look beyond the hype and try to detail any early investment opportunities for multi-family companies with regard to this technology.

3:00 pm - 3:30 pm

Caffeine Networking Break

3:30 pm - 4:30 pm

Global Brands Partnering with Multifamily Portfolios

With rare exceptions, the apartment industry doesn't brand itself. Our best-known industry brands are software companies that serve the entire industry, not housing brands. There is no nationwide operational brand that is synonymous with owning and managing multi-family housing. Branding as practiced by hotels and other consumer businesses is almost unknown in multifamily.

This faceless anonymity creates interesting opportunities to bring global brands into our business and create excitement among the renters that they can identify familiar logos in their living environment. Amazon has emerged with package lockers. Google with IoT devices and broadband service. Airbnb has branded entire multifamily properties that partner to accept short-term rentals. We’ll brainstorm about how to use the density and concentration of multifamily to profitably engage with more big brands that can help create great living experiences. We’ll talk with the intermediaries in advertising that can make it happen as well as look at some innovative partnerships from vendors that bring the best of international giants into our little industry

4:30 pm - 6:00 pm

Reception